OUTLWD
Built for a different kind of shine.
WHAT WE BROUGHTArt directionE-commerce designShopify development
PROJECT PREVIEW · RECORDED CAPTURE
THE IDEA
A world of its own.
Give a men’s jewellery store a world of its own, from the first impression to the individual product.
Dark, editorial imagery and a restrained interface put the jewellery first. The Fireline visual language ties the store together with a trace of moving colour.
Explore the websiteA CLOSER LOOKThe thinking
The thinking
behind the feeling.
Every decision plays a part.
Explore the experience beneath the surface.
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LAYOUT STUDYINTERFACEGive a men’s jewellery store a world of its own, from the first impression to the individual product.
Drag to compare. The layout study is an illustrative guide to the interface structure.
MADE TO GO WITH YOUA smaller screen.
A smaller screen.
The whole idea.
A consistent experience, wherever people meet it. The layout adapts; the personality stays.
KEEP EXPLORINGAnother point
All digital work 
